Trade fair highlight 19. April 2021
10 YEARS OF STANDARDISATION IN DIE MAKING
We have been developing innovative solutions for die making for over 10 years. But how did we get involved in this area? Let’s take a look into the past.
As you may already know, the use of our high-quality standard parts opens up big saving potentials in die making. But that is no secret. Let’s reminisce and see how we launched into the die making industry.
HOW IT ALL BEGAN
Our managing director Guntram Meusburger had been thinking about how the die making division could be integrated since the beginning of the 2000s and the idea became more concrete in 2007. The real kick-off was in mid-2009 with an initial market analysis. Shortly afterwards, customers in Germany, Austria, and Switzerland were visited and presented with concepts for the planned products. By going directly to the die makers with a questionnaire in hand, the customers’ standard parts requirements for the various aspects of die making were investigated. This ensured from the get go that customer requirements were met with the starter range. Some 200 visits and countless internal meetings later, the work was done and the first catalogue was published based on the market requirements that were identified in the first place.
MARKET LAUNCH IN AUTUMN 2010
With our debut appearance at the Euroblech trade fair in autumn 2010, we launched our newly developed range of innovative standard parts for die making. Subsequently, Gerhard Krammel, then project manager and die making expert and now Head of Business Units, accompanied our field sales representatives on their visits to customers. That way customers were kept well informed about the new product range. It was important for us to adopt a solution-oriented and conceptual approach: in other words, the focus was always on developing not just individual products but complete and well thought-out systems.
As you may already know, the use of our high-quality standard parts opens up big saving potentials in die making. But that is no secret. Let’s reminisce and see how we launched into the die making industry.
HOW IT ALL BEGAN
Our managing director Guntram Meusburger had been thinking about how the die making division could be integrated since the beginning of the 2000s and the idea became more concrete in 2007. The real kick-off was in mid-2009 with an initial market analysis. Shortly afterwards, customers in Germany, Austria, and Switzerland were visited and presented with concepts for the planned products. By going directly to the die makers with a questionnaire in hand, the customers’ standard parts requirements for the various aspects of die making were investigated. This ensured from the get go that customer requirements were met with the starter range. Some 200 visits and countless internal meetings later, the work was done and the first catalogue was published based on the market requirements that were identified in the first place.
MARKET LAUNCH IN AUTUMN 2010
With our debut appearance at the Euroblech trade fair in autumn 2010, we launched our newly developed range of innovative standard parts for die making. Subsequently, Gerhard Krammel, then project manager and die making expert and now Head of Business Units, accompanied our field sales representatives on their visits to customers. That way customers were kept well informed about the new product range. It was important for us to adopt a solution-oriented and conceptual approach: in other words, the focus was always on developing not just individual products but complete and well thought-out systems.
Meusburger Georg GmbH & Co KG
Contact
Ms. Jennifer Langer